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What is USPS Dimensional Mail and How Can you Benefit?
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
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Improve the Impact of Transactional Customer Statements
Maximize Customer Statement ROI: Design Best Practices for Financial Institutions Financial statements aren't just account summaries. They're direct marketing channels. Each document is an opportunity to communicate with customers who are already paying attention. Yet most banks and credit unions treat statements...
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5 Things to Consider Before Moving to Full-Color Digital Printing
Is Digital Color the Right Choice for your Business? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...
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4 Effective Direct Mail Strategies to Build your Brand
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...
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How to Select the Right Colors to Match your Campaign Objectives
Why Job Appropriate Color is Just Enough We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by...