“Millennials and Gen Z” Category
Why Millennials Trust Print Marketing
Let’s challenge the idea that print is dying and Millennials have moved on. Millennials make up 36% of the U.S. workforce and hold significant purchasing power, so how they engage with marketing matters. While they grew up in a digital-first environment, data tells a more nuanced story. 62% of Millennials read...
Top 5 Myths About Millennials and Direct Mail
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
Credit Union Marketing Strategies for Generation Z?
How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z...
Social Media Marketing: Boost Customer Engagement
Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the...
Document Design Strategies for Millennials
Millennial Marketing A quick word of caution for any brands with a document management strategy. Marketing to Millennials matters to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will...