“How-to Guides” Category
10 Postal Optimization Tips to Reduce Postage Costs
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Postal Terms Glossary and USPS Acronyms
123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z Understanding postal terminology is essential for businesses that rely on high-volume print and mail services. With over 45 years of experience in print and mail outsourcing, we’ve created a postal...
Complete Glossary of Graphic Design and Print Terms
Glossary of Printing Terms and Commonly Used Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z This print terms glossary covers a wide range of industry-specific language, graphic design terminology and from fundamental concepts...
Credit Union Marketing Strategies for Generation Z?
How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z...
Email Drip Marketing: How to Start an Email Drip Campaign
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency
Benefits of Outsourcing Print and Mail There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company....
Increase Your Response Rate and Reach with Direct Mail
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital...