“Business Process Improvement” Category
Improve the Impact of Transactional Customer Statements
Maximize Customer Statement ROI: Design Best Practices for Financial Institutions Financial statements aren't just account summaries. They're direct marketing channels. Each document is an opportunity to communicate with customers who are already paying attention. Yet most banks and credit unions treat...
4 Effective Direct Mail Strategies to Build your Brand
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...