“Email” Tag

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Call-to-Action Examples and Best Practices that Convert

FSSI logo Kelly McConville on November 13, 2019

Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...

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Benefits of Marketing Automation for Banks and Credit Unions?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...

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How to Start an Email Drip Campaign

FSSI logo Kelly McConville on October 10, 2017

Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing...

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Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement

FSSI logo Kelly McConville on June 8, 2017

What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....

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Modern Marketing Automation: Boost Lead Generation with Personalization

FSSI logo Kelly McConville on May 2, 2017

In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers...

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