{"id":779,"date":"2014-04-15T20:52:37","date_gmt":"2014-04-15T20:52:37","guid":{"rendered":"http:\/\/fssi-ca.wsivirtual.com\/?p=779"},"modified":"2021-12-06T15:20:36","modified_gmt":"2021-12-06T23:20:36","slug":"fssi-kicks-rebrand-new-get-fit-campaign","status":"publish","type":"press","link":"https:\/\/www.fssi-ca.com\/staging\/press-room\/fssi-kicks-rebrand-new-get-fit-campaign\/","title":{"rendered":"FSSI Kicks off Rebrand with New \u201cGet Fit\u201d Campaign"},"content":{"rendered":"\n<p>FSSI has updated its brand positioning from \u201cCustomer Communications Specialists\u201d to \u201cDocument Outsourcing Specialists.\u201d<\/p>\n\n\n\n<p>This refresh coincides with the company\u2019s 2014 \u201cGet Fit with FSSI\u201d campaign, which presents the business case for outsourcing the redesign and secure production of mandated and time-sensitive documents, such as statements, invoices, compliance letters and mortgage portfolio communications.<\/p>\n\n\n\n<p>FSSI Sales VP, <a href=\"\/press-release\/fssi-hires-long-time-banking-industry-exec-dan-palmquist-vice-president-sales\">Dan Palmquist<\/a>, predicts that together the rebrand and \u201cGet Fit\u201d outreach will create many new opportunities with current and potential clients.<\/p>\n\n\n\n<p>\u201cThe importance of documents and how we add value to them hasn\u2019t been clear, nor was the fact that we are an outsourcing company. Integrating the rebrand with the \u201cGet Fit\u201d campaign, and our new Market<em>Advantage<\/em>\u00a0Personalization Suite, gives companies a more accurate picture of what we can do for them, and why they might call us for help,\u201d says Palmquist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why \u201cGet Fit?\u201d<\/strong><\/h2>\n\n\n\n<p>\u201cFor one, it\u2019s punchy and memorable,\u201d explains FSSI president, <a href=\"\/about\/meet-the-president\/\">Jennifer Dietz<\/a>. \u201cIt also encourages companies to reflect on their operation and look for areas in which outsourcing document redesign and production can benefit them, such as reducing costs and improving compliance.\u201d<\/p>\n\n\n\n<p>\u201cGet Fit\u201d is also a promise.<\/p>\n\n\n\n<p>\u201c\u2018We Do the Heavy Lifting, You Get the Results\u2019 means that by outsourcing to FSSI and leveraging our thirty-plus years of technology investments and document-production experience, clients can be more fiscally strong and strategically agile\u2013more fit, if you will\u2013with more resources available to grow their business and respond to market opportunities. Our comprehensive <a href=\"\/capabilities\/workflow-tracking-reporting\/\">reporting tools<\/a> prove out the results, so companies know exactly what they\u2019re communicating to their customers,\u201d Dietz says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maximizing Document Impact and Value<\/strong><\/h2>\n\n\n\n<p>\u201cGetting \u2018Fit\u2019 also means strengthening documents\u2019 content and visual impact, designing them to maximize their strategic value by fulfilling their intended purpose, such as advising, informing, advertising and soliciting payment,\u201d notes FSSI Marketing Services Manager, Yolanda Bishop.<\/p>\n\n\n\n<p>\u201cSome companies still view statements and similar documents as an unlikely and even pedestrian marketing medium. But to FSSI clients using our Market<em>Advantage<\/em> solution, on-page space represents a viable, credible touch point that, with the right tools and minimal effort, can be transformed into a powerful marketing channel that leverages digital color, targeted messaging and other enhancements to engage customers and move them into action,\u201d says Bishop.<\/p>\n","protected":false},"author":6,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"press-category":[26],"press-tag":[],"class_list":["post-779","press","type-press","status-publish","hentry","press-category-product-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FSSI Kicks Off It&#039;s Newest Campaign &quot;Get Fit&quot; Document Outsorcing<\/title>\n<meta name=\"description\" content=\"FSSI&#039;s latest campaign &quot;Get Fit&quot; shows companies of all industries the 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