Xerox Chairman and CEO Anne Mulcahy, made a client visit to Santa Ana this week to visit FSSI, a Santa Ana Service Bureau that specializes in printing and mailing. Mulcahy has been Xerox\u2019s top executive for four years and has steered the company through some difficult times. The primary purpose of the visit was to discuss FSSI\u2019s experience with their recently installed Xerox iGen3 digital color printer. Mulcahy mentioned that she has devoted a substantial portion of Xerox\u2019s research budget to digital color and enjoys visiting client sites that are using the new technology.<\/p>\n\n\n\n
\u201cHighly personalized digital color communications are now the fastest growing portion of our business\u201d, said Jennifer Dietz, FSSI\u2019s President, \u201cand we welcome Anne Mulcahy\u2019s interest in how we\u2019re using their newest product\u201d.<\/p>\n\n\n\n
\u201cWe\u2019re using the iGen3 to print auto service reminders, personalized post cards, full color financial statements and some very high-end personalized self-mailers where the client is looking for maximum impact\u201d, says Jon Dietz, who founded the company 26 years ago. \u201cThis is true one-to-one marketing.\u201d In addition, FSSI has software that can send out an email timed to when the piece is going to hit the mailbox, giving a big lift to the response rate.<\/p>\n\n\n\n
\u201cWe have a great partnership with Xerox\u201d, says Henry Perez, FSSI\u2019s chief of operations, \u201cthey have been incredibly responsive to our needs as we brought on the new color technology. Without their help, we would never have made the deadlines our customers had given us\u201d.<\/p>\n\n\n\n
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