{"id":752,"date":"2009-05-01T19:30:50","date_gmt":"2009-05-01T19:30:50","guid":{"rendered":"http:\/\/fssi-ca.wsivirtual.com\/?p=752"},"modified":"2021-12-08T11:40:50","modified_gmt":"2021-12-08T19:40:50","slug":"fssi-launches-new-letterstreamone-marketing-campaign","status":"publish","type":"press","link":"https:\/\/www.fssi-ca.com\/staging\/press-room\/fssi-launches-new-letterstreamone-marketing-campaign\/","title":{"rendered":"FSSI Launches New letterStream<em>One<\/em>&#x2122; Marketing Campaign"},"content":{"rendered":"\n<p>Enhanced productivity, time savings spotlighted in a nationwide rollout&nbsp;featuring eLSO\u2122 the little blue \u201cspokesclock\u201d<\/p>\n\n\n\n<p>FSSI, a leading provider of customer-communications solutions,\u00a0has launched a new marketing campaign promoting its flagship offering,\u00a0<a href=\"\/capabilities\/letter-management\/\">letterStream<em>One<\/em>\u2122<\/a>\u00a0(LSO). LSO is a customizable online application that dramatically reduces the time companies\u00a0spend on the creation, updating and mailing of time-sensitive correspondence,\u00a0such as compliance letters and daily notices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Centers on Familiar Challenges<\/strong><\/h2>\n\n\n\n<p>In financial institutions and other companies, managing and tracking changes&nbsp;to government-mandated documents is a pressure-filled time-crunch that pits&nbsp;internal teams against strict compliance requirements and unyielding&nbsp;deadlines. Banks, credit unions, brokerage houses, mortgage and&nbsp;auto finance companies who fail to comply risk stiff fines and penalties, and diminished brand&nbsp;equity. With its unique review and approval features, LSO streamlines the entire letter management&nbsp;process, while storing thousands of templates into a central, secure repository. A&nbsp;customizable kitting matrix, also developed by&nbsp;<a href=\"\/\">FSSI<\/a>, automatically matches letters to special&nbsp;inserts and forms, offering even greater time-savings for larger, more complex mailings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Theme Encourages Customers to \u201cPut Time Back on Your Side\u201d<\/strong><\/h2>\n\n\n\n<p>The campaign\u2019s benefit-centered theme \u201cPut Time Back on Your Side\u201d features eLSO, an affable&nbsp;but industrious character (and product namesake) to cheerfully illustrate the solution\u2019s myriad timesaving&nbsp;advantages. \u201cWhen you\u2019re printing tens of thousands of letters, time literally is money,\u201d says&nbsp;FSSI president, Jennifer Dietz. \u201ceLSO embodies what letterStream<em>One<\/em>\u2122 is all about\u2014speed,&nbsp;productivity and time savings. His face resembles a digital clock to remind customers of the&nbsp;efficiencies and ROI made possible through our industry best practices and best-in-class&nbsp;technologies.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traditional and Online Media<\/strong><\/h2>\n\n\n\n<p>FSSI\u2019s new letterStream<em>One\u2122&nbsp;<\/em>push is expected to reach audiences through a blended&nbsp;marketing effort comprising traditional elements, such as tradeshows, whitepapers, newsletters&nbsp;and direct mail, as well as online media like educational webinars and streaming video\/audio.&nbsp;Because FSSI values and integrates client feedback into its product development, plans for a&nbsp;user\u2019s group and executive blog, where visitors can post product-related feedback, are also in the&nbsp;works.<\/p>\n\n\n\n<p>\u201cOur campaign goal is not only to present an easier, faster way to manage correspondence but to&nbsp;provide the resources necessary to help people make an informed purchase decision,\u201d says Sales&nbsp;and Marketing VP, Steve Bolaris We also want to connect with current LSO users and let them&nbsp;know we\u2019re listening. Some of our new campaign elements enable us to do this quite effectively.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How letterStream<em>One<\/em>\u2122 Works<\/strong><\/h2>\n\n\n\n<p>A secure, web-based solution, letterStream<em>One\u2122\u00a0<\/em>lets authorized users compose and store\u00a0thousands of templates\u2014online, in real time, 24\/7, using MS-Word\u00ae. Integrated with\u00a0<a href=\"\/capabilities\/\">FSSI\u2019s\u00a0print-and-mail<\/a>\u00a0processing engine, LSO allows users to proof against sample data, and print,\u00a0all within hours, with complete hierarchical control and approval tracking. letterStream<em>One\u2122\u00a0<\/em>is linked to FSSI\u2019s digital printing-and-fulfillment center, so even print quantities into the millions\u00a0can be turned around quickly, with 100% data accuracy and integrity.<\/p>\n\n\n\n<p>About FSSI, developer of letterStream<em>One<\/em>\u2122<em><br><\/em>Founded in 1980, FSSI is a full-service print-and-mail leader specializing in the secure, high volume&nbsp;production and delivery of targeted customer communications. FSSI\u2019s printed and online&nbsp;solutions reduce clients\u2019 overhead, capital expenditures and postal costs while providing&nbsp;unprecedented audit controls.<\/p>\n\n\n\n<p>FSSI developed letterStream<em>One\u2122\u00a0<\/em>and many industry data-management best practices.\u00a0It serves the financial services, telecom, public utilities, healthcare and other sectors.\u00a0For more information, contact our Sales Department at (714) 436-3316,\u00a0<a href=\"mailto:sales@fssi-ca.com\">sales@fssi-ca.com<\/a>.\u00a0Or visit<a href=\"\/solutions\/\"> the letterStream<em>One\u2122<\/em> landing page<\/a> and download a colorful,\u00a0informative LSO flowchart.<\/p>\n","protected":false},"author":6,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"press-category":[26],"press-tag":[],"class_list":["post-752","press","type-press","status-publish","hentry","press-category-product-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FSSI Announces letterStreamOne | Document Management Templates<\/title>\n<meta name=\"description\" content=\"LSO works with template based design elements to manage and compose documents. 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