{"id":3185,"date":"2016-04-05T20:11:09","date_gmt":"2016-04-05T20:11:09","guid":{"rendered":"https:\/\/fssi-ca.com\/staging\/?p=3185"},"modified":"2021-12-06T15:14:13","modified_gmt":"2021-12-06T23:14:13","slug":"fssi-expands-its-digital-print-capabilities-with-the-installation-of-the-xerox-igen4","status":"publish","type":"press","link":"https:\/\/www.fssi-ca.com\/staging\/press-room\/fssi-expands-its-digital-print-capabilities-with-the-installation-of-the-xerox-igen4\/","title":{"rendered":"FSSI Expands its Digital Print Capabilities with the Installation of the Xerox iGen4&#x2122;"},"content":{"rendered":"\n<p>FSSI upgraded its digital print technology in its Santa Ana print-mail facility with the addition of a <a href=\"https:\/\/www.xerox.com\/digital-printing\/digital-printing-press\/color-printing\/xerox-igen4\/enus.html\" target=\"_blank\" rel=\"noopener\">Xerox iGen4\u2122 full-color digital print system<\/a>. The installation of the new printer improves both the quality and capacity of FSSI\u2019s digital print output. This new print addition is great news for FSSI\u2019s clients who are seeking faster turnaround times while maintaining high levels of quality and the opportunity for personalized communications.<\/p>\n\n\n\n<p>Expanded print capabilities in conjunction with offline, direct-mail finishing equipment offers FSSI clients more personalized direct mail options within its high-quality, secure environment. Opportunities include 1:1 postcards, snap packs, card affixing, welcome packets, booklets, convenience checks, fundraising mailers and more. \u201cThe iGen4 has increased the amount of personalized direct mail we are able to produce, and the quality has improved. Clients are pleased to receive prints with increased color vibrancy and a variety of media options,\u201d says Henry Perez, COO.<\/p>\n\n\n\n<p><strong>About Xerox iGen4\u2122<\/strong><\/p>\n\n\n\n<p>The <a href=\"http:\/\/www.xerox.com\/digital-printing\/digital-printing-press\/color-printing\/xerox-igen4\/enus.html?CMP=PPC-PSG&amp;HBX_PK=xerox_igen4&amp;HBX_OU=50&amp;ADGRP=igen4&amp;mkwid=sjYTnxe3A_dc%7Cpcrid%7C45229389303%7Cpkw%7Cxerox%20igen4%7Cpmt%7Cb%7C&amp;&amp;\" target=\"_blank\" rel=\"noopener\">iGen4<\/a> is the envy of the digital print world. Quality and production speed make this digital&nbsp;color press a must-have in any high-volume print facility. Added bonuses to the iGen4 print system include&nbsp;media handling versatility and economically outputting a wide range of personalized digital and marketing materials. For example, the iGen4 can print onto paper and other substrates up to 14 x 26 inches and paper weights ranging from 16 to 130 lbs. Clients can expect high-speed, mixed-stock printing, and can choose from a variety of substrates including coated, uncoated, textured, specialty, recycled, transparencies, labels, synthetics, and many more.<\/p>\n\n\n\n<p><strong>Driving Relevancy with Customer Data and Marketing Services<\/strong><\/p>\n\n\n\n<p>FSSI supports more than just the print-mail aspect of these direct mail applications. FSSI\u2019s in-house marketers and developers help analyze customer data and write programs that segment customers according to purchase behavior, interests, and preferences. Variable content such as offers, images and copy drive relevant, 1:1 messaging. FSSI clients now have a full-service direct mail partner that can focus on the strategic development of highly-customized direct mail pieces that increases response rates, and ROI of their marketing campaigns.<\/p>\n\n\n\n<p><strong>Market<em>Advantage<\/em> is a Marketing Advantage for Clients<\/strong><\/p>\n\n\n\n<p>FSSI\u2019s growing direct mail capabilities complement the marketing solution, Market<em>Advantage<\/em> Personalization Suite. With Market<em>Advantage,<\/em> clients have the power to expand marketing capabilities by cross-selling and up-selling through targeted, multi-channel campaigns for both print and electronic documents. \u201cMarket<em>Advantage<\/em> enables FSSI\u2019s clients to improve their marketing impact by personalizing their marketing needs,\u201d explains President, Jennifer Dietz.<\/p>\n","protected":false},"author":6,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"press-category":[25,27],"press-tag":[],"class_list":["post-3185","press","type-press","status-publish","hentry","press-category-new-equipment","press-category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FSSI Adds the Xerox iGen4 Printer to Upgrade Digital Print Technology<\/title>\n<meta name=\"description\" content=\"The iGen4 expands print capabilities in conjunction 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