{"id":9741,"date":"2020-05-20T15:27:52","date_gmt":"2020-05-20T22:27:52","guid":{"rendered":"https:\/\/fssi-ca.com\/staging\/?p=9741"},"modified":"2022-01-06T15:00:15","modified_gmt":"2022-01-06T23:00:15","slug":"how-to-create-a-successful-virtual-event","status":"publish","type":"post","link":"https:\/\/www.fssi-ca.com\/staging\/how-to-create-a-successful-virtual-event\/","title":{"rendered":"How to Create a Successful Virtual Event"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a Virtual Event?<\/h2>\n\n\n\n<p>A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face events, they require planning and preparation. Hosting an online event requires attention and care to ensure your guests leave with a lasting impression, even beyond the computer screen. Here are five steps and useful tips to prepare you for an incredible virtual event that will awe your attendees.<\/p>\n\n\n\n<p><strong>Benefits of hosting a virtual event:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>More cost effective than an in-person event<\/li><li>Modern and innovative<\/li><li>Ability to generate a larger audience<\/li><li>Easier for people to attend<\/li><li>Less commitment<\/li><li>Opens the event to more people<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/fssi-ca.com\/staging\/wp-content\/uploads\/Virtual-Events-vs.-In-Person-Trade-Shows-1-600x1153.png\" alt=\"Virtual vs. In-Person Events\" class=\"wp-image-9763\"\/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Questions to Ask When Planning a Virtual Event<\/h2>\n\n\n\n<p>Before you get started, there are many questions you should consider to drive the event planning process. The answers will provide direction to the type of experience you want to offer attendees.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Will it be live or pre-recorded?<\/li><li>Is the team prepared for technical problems?<\/li><li>Is it informative and engaging?<\/li><li>Did you include incentives for guests to join?<\/li><li>Who will host the event?<\/li><li>Is there a key speaker?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/fssi-ca.com\/staging\/wp-content\/uploads\/How-to-Create-a-Successful-Virtual-Event-600x314.png\" alt=\"Creating a Virtual Event or Tradeshow\" class=\"wp-image-9750\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5 Steps to Create the Ultimate Virtual Event<\/h2>\n\n\n\n<p><strong>1. Set up a Time and Venue<\/strong><\/p>\n\n\n\n<p>Come up with a time where your attendees will be available to join the event. Research your guests, such as a poll or questionnaire, to ensure a substantial attendance rate. The next important consideration is the venue \u2013 we all know the significance of location when planning a business event. Although the event is virtual, attendees will be able to see the location. Visuals are just as important as content, so make sure they\u2019re catchy and worthy of a second glimpse.<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>Choose an Appropriate Strategy<\/strong><\/p>\n\n\n\n<p>There are many ways to share and attend a virtual event. Below are some options:<\/p>\n\n\n\n<p><strong>Webinars<\/strong><\/p>\n\n\n\n<p>Webinars are online presentations that are held in real-time but can be viewed afterward. This style is more intimate and personal. The host can share their screen and provide slides while speaking to the audience.<\/p>\n\n\n\n<p><strong>Podcasts<\/strong><\/p>\n\n\n\n<p>Podcasts include a series of episodes with the same group of speakers. These can be re-visited and downloaded anywhere, anytime.<\/p>\n\n\n\n<p><strong>Social Stories<\/strong><\/p>\n\n\n\n<p>Adding to your social media is a great way to interact with your followers. You can also add awesome filters, conduct polls and do a live Q&amp;A. This is a fun and engaging way to share information. How about creating a little behind-the-scenes section? We think \u201cyes!\u201d<\/p>\n\n\n\n<p><strong>Conference Platforms<\/strong><\/p>\n\n\n\n<p>For a more formal touch, consider using platforms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>6connex<\/li><li>Run the World<\/li><li>Accelevents<\/li><\/ul>\n\n\n\n<p>These are powerful, yet affordable, software programs to hold your next virtual event. They offer live streaming, 24\/7 support, virtual booths and plenty of helpful tools that are all entirely online.<\/p>\n\n\n\n<p><strong>3. Build an Agenda<\/strong><\/p>\n\n\n\n<p>First things first, stay organized. Work with your team to stay on top of event dates and times. In addition to the schedule, plan the layout of the event, create engaging content and achieve a formal ambiance. Remember to keep the layout visually appealing so the watcher stays involved.<\/p>\n\n\n\n<p><strong>4. Promote Your Event<\/strong><\/p>\n\n\n\n<p>Who doesn\u2019t want a great turnout at their event? Here are a few ways to promote it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Start by sending a save the date email and then follow up with an invitation<\/li><li>Create a tab on your website consisting of event information<\/li><li>Share on all social media<\/li><li>Create a calendar with a countdown to the date<\/li><li>Ask guests to register online<\/li><\/ul>\n\n\n\n<p><strong>5. Test it, Evaluate it, Inspect it and Repeat!<\/strong><\/p>\n\n\n\n<p>Never assume that everything will run smoothly on the day of the event. You\u2019re relying on technology and the last thing you want is a technical failure, so make sure to test and retest everything to ensure that all will go as planned. You won\u2019t regret this last step, trust us.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">COVID-19<\/h3>\n\n\n\n<p>We\u2019re currently dealing with a pandemic that nobody could foresee, causing many of us to alter our plans. During these trying times, it\u2019s valuable to know the options you have. It\u2019s understandable to cancel an in-person event and convert it into a <a href=\"https:\/\/www.cvent.com\/en\/blog\/events\/virtual-events\" target=\"_blank\" rel=\"noreferrer noopener\">virtual experience<\/a> for the sake of everyone\u2019s well-being. Having an agenda in place, along with reliable technology, can open the doors to a digital world your guests will enjoy. <\/p>\n\n\n\n<p>In this day and age, events can be attended from anywhere in the world as long as you have access to the internet. Are you ready for your virtual event? After all, it is 2020.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">We Use Cutting-Edge Technology Too \u2013 for Your Print and Mail<\/h3>\n\n\n\n<p>Although we don\u2019t specialize in creating virtual events, we use cutting-edge technology to generate forward-thinking customer communications strategies. If you need high-volume <a href=\"\/capabilities\/print\/\">print<\/a>, <a href=\"\/capabilities\/mail\/\">mail<\/a> and <a href=\"\/capabilities\/electronic-presentment\/\">electronic presentment<\/a> services, FSSI is available to provide support with marketing, development, design and production. Inquire today at (714) 436-3300 on how we can help you succeed.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/about\/\"><img decoding=\"async\" src=\"https:\/\/fssi-ca.com\/staging\/wp-content\/uploads\/Video-CTA-Button-800x275.png\" alt=\"Learn More About the Company Button\" class=\"wp-image-12250\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As businesses adapt to the changing business environment virtual events are a great way to stay connected your industry.<\/p>\n","protected":false},"author":4,"featured_media":16423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,46,67,65],"tags":[28,83,45,42],"class_list":["post-9741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-and-engagement","category-how-to-guides","category-marketing-strategies","category-technology-and-mobile","tag-advertising","tag-b2b","tag-branding","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Successful Virtual Event? | Best Practices and Tips<\/title>\n<meta name=\"description\" content=\"Marketing strategies have been forced to evolve over the last few months. 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