{"id":4680,"date":"2018-01-12T14:40:58","date_gmt":"2018-01-12T22:40:58","guid":{"rendered":"https:\/\/fssi-ca.com\/staging\/?p=4680"},"modified":"2022-01-07T14:41:33","modified_gmt":"2022-01-07T22:41:33","slug":"how-color-positively-impacts-boring-financial-statements","status":"publish","type":"post","link":"https:\/\/www.fssi-ca.com\/staging\/how-color-positively-impacts-boring-financial-statements\/","title":{"rendered":"How Color Can Improve Boring Financial Statements?"},"content":{"rendered":"\n

Benefits of Adding Color to Statements and Customer Documents?<\/h2>\n\n\n\n

There are many advantages of adding color to financial statements and other documents. Many companies still haven’t realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting things to look at, all is not lost. Today\u2019s fast-moving financial environment needs to be represented in an equally dynamic way. The goal of a document is to make sure clients hear your intended message before they lose interest. Make the important information stand out with a full-color makeover.<\/p>\n\n\n\n

For financial companies, adding colorful text, graphs, charts, and messages to both printed and digital statements can help to expand brand awareness. It can also increase customer engagement. Because the truth is if nobody is really looking at your statements, what value are they delivering?<\/p>\n\n\n\n

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The Psychology of Color Usage<\/h2>\n\n\n\n

A great deal of research has gone into the psychology of color. A lot of studies have been done on marketing, advertising, and branding.  However, we can also apply this psychology to the success of your financial brand.<\/p>\n\n\n\n

Green and blue are colors commonly used in the financial sector. Green denotes calm, vitality, and balance, while blue represents security, trust, and honesty. According to Entrepreneur magazine<\/a>, blue is the color of fiscal responsibility. This is a very important trait when standing behind a financial brand. Both of these colors are often seen in financial company logos and websites as they have been shown to evoke feelings of trust as well as wealth and prestige.<\/p>\n\n\n\n

Studies show that the color red increases heart rate, making it an attention-grabbing color that you can use for text on important messages and alerts.<\/p>\n\n\n\n

Gold and black are often used to add a touch of exclusivity and luxury.<\/p>\n\n\n\n

While these are just a handful of interpretations about color psychology, you can see how including color can immediately elicit a powerful response.<\/p>\n\n\n\n

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Improve Engagement and Drive Call-to-Action<\/h2>\n\n\n\n

Color inspires, it demands attention and evokes feelings that black-and-white simply can\u2019t. While black-and-white may be great for photographs, old movies, and fancy-dress balls, it\u2019s just not impactful enough for a financial statement. This is because a statement requires a great deal of information on a single page.<\/p>\n\n\n\n

Applying a color palette to your financial statements can increase the value of each document. A well-designed document makes it easy for the recipient to quickly zoom in on key details. It can also provide an opportunity for you to better support your brand. We accomplish this using full-color logos, ads, offers, or by highlighting important messages that you want the recipient to notice.<\/p>\n\n\n\n

Some key benefits of adding color to statements include:<\/h3>\n\n\n\n