The way things look, especially the color, can make a big impact on the things that appeal to us as humans. Job-appropriate color is finding out what your goal may be for a document and letting the colors speak towards that goal. Let’s start with a few facts about color usage.<\/p>\n\n\n\n
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Why is Color so Important in Marketing?<\/h3>\n\n\n\n
Whether it’s a bank statement, a print ad, a television commercial, or a billboard, choosing the right color for the right messages is one of the important decisions in design. Certain colors make us feel certain emotions or impact our decision-making. The type of document or message will dictate what colors should be used. At FSSI, we call this job-appropriate color. Using color to highlight important information, can have a drastic effect on your engagement and conversion rates. Let’s discuss why color and its usage are a big part of document design best practices.<\/p>\n\n\n\n
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Color Connects<\/h3>\n\n\n\n
But what about those occasions when we\u2019re reading (printed pages) rather than watching (moving images)? Yes, our eyeballs are still hard at work, taking in and processing the visual elements that comprise that medium, including the one to which we respond most viscerally–color<\/em><\/span>.<\/p>\n\n\n\n \u201cColor provokes a psychic vibration,\u201d Russian art theorist and painter, Wassily Kandinsky, once said.<\/p>\n\n\n\n \u201cIt hides a power, still unknown, but very real, which acts on every part of the human body.”<\/p>\n\n\n\n Digital color pioneer and print solutions provider, Xerox, agrees with this. They have reported that color documents are up to 80 percent more likely to be read. This can color increases comprehension by as much as 73 percent.<\/p>\n\n\n\n As a company that\u2019s counseled world-class financial brands for more than 40 years, we can confirm that many clients<\/span><\/a> in this space truly understand human beings\u2019 (their customers\u2019) instinctive reactions to color. We spend a great deal of time working with these providers to integrate color theory and design best practices into their branded customer documents, including statements, bills, invoices, <\/span>and digital color<\/a> mailers.<\/p>\n\n\n\n As a result, we\u2019ve seen many clients successfully transition from printing dull, black-ink-only customer statements (even\u2026gasp\u2026the logo!) to producing documents people want to read–featuring full-color logos and selective variable data printing<\/span> for highlighting vital account, balance, and payment information.<\/p>\n\n\n\n We call this proven design technique job-appropriate<\/span> color.<\/p>\n\n\n\n When many former black-ink-only clients first begin work with us, they often move towards the other extreme. That extreme is to go overboard and colorize practically everything. That\u2019s understandable, considering the multi-million-dollar inkjet printing machines<\/span> we\u2019ve made available to them. Few companies our size offer such advanced document printing and finishing capabilities.<\/p>\n\n\n\n But while we appreciate clients\u2019 newfound zeal for impact and visual engagement. We usually bring them back around to the principle of job-appropriate color. For example, this means using only as much selectively placed digital color as necessary. This helps customers better read, comprehend and retain important information.<\/p>\n\n\n\n Information that has a highlight in color is 39 percent more likely to be remembered.<\/span><\/strong><\/p>\n\n\n\n [Source: Xerox Corporation]<\/p>\n\n\n\n If you\u2019re interested in how job-appropriate color and other design best practices can make your documents more effective, contact an FSSI Color Specialist<\/a><\/span> today or visit the page featuring our industry-leading personalized marketing platform, MarketAdvantage.<\/span><\/p>\n\n\n\n Is there a group or team within your company that wants to learn more about using digital color and document production best practices? Contact us<\/span> to discuss the possibility of scheduling a free Digital Color Workshop<\/a>.<\/p>\n\n\n\n The way things look, especially the color, can make a big impact on the things that appeal to us as humans. Job-appropriate color is finding out what your goal may be for a document and letting the colors speak towards that goal.<\/p>\n","protected":false},"author":4,"featured_media":16495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39,40],"tags":[28,38,41,42,43],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-color-psychology","category-document-design","tag-advertising","tag-color","tag-document-design","tag-marketing","tag-roi"],"acf":[],"yoast_head":"\n
\n\n\n\nAdding Color to Customer Documents<\/h2>\n\n\n\n
\n\n\n\nSplash of Color. Flood of Benefits.<\/h3>\n\n\n\n
Examples of Highlight Color Use<\/h3>\n\n\n\n
Benefits of Color on Customer Statements<\/h3>\n\n\n\n
\n\n\n\nFree Digital Color Management Workshop<\/h3>\n\n\n\n
\n\n\n\n![\"Contact](\"https:\/\/fssi-ca.com\/staging\/wp-content\/uploads\/CTA-Button-Logo-Placement-800x273.png\"){kind=logo}
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