Where to add color:<\/strong><\/p>\n\n\n\n Put your customer data to work. Get personal with variable data printing, allowing you to greet your customers by name and securely add their individual information to each statement.<\/p>\n\n\n\n The empty areas inside your time-critical communications are prime real estate for marketing and cross-selling your products to a dedicated audience. Create an optimal layout that manages the whitespace in your document and guides the reader\u2019s eye to the most important information without adding clutter.<\/p>\n\n\n\n Expand personalization by adding selective messaging and targeted graphics. Choose images that resonate with customers using data collected, such as images chosen based on demographic or geographical location.<\/p>\n\n\n\n Combining your transactional documents with marketing strategies makes them more engaging and personal for your customers overall. Visit FSSI\u2019s blog about increasing ROI with well-designed documents<\/a> for more document design tips.<\/p>\n\n\n\n Your customers are likely to all have different requirements or preferences for viewing statements or documents. Some may prefer only receiving printed statements because they are less tech-savvy or like to keep a permanent record of communications. Others might have no interest in interacting with physical mail and only desire to view their statements online or through a mobile application. Often, customers want a combination of both print and electronic statements for added convenience. The best way to make everyone happy is by offering multichannel notification and payment options.<\/p>\n\n\n\n Help customers stay on track with payments and notices with monthly text messages<\/a> and email notifications, alerting customers when a statement is available to view and when a payment is due. Customers have to opt-in to these options, taking the guesswork out of which multichannel notification options they prefer.<\/p>\n\n\n\n Immediate payments don\u2019t have to be limited to electronic statements anymore. Add multiple bill payment options<\/a> directly inside your printed documents, allowing customers to transition from their printed statement to a completed payment in the fewest steps possible.<\/p>\n\n\n\n Scannable QR Codes<\/strong><\/p>\n\n\n\n Customers can quickly scan the code printed on their statement with their smartphone camera and go directly to their payment page.<\/p>\n\n\n\n Digital Wallet Integration<\/strong><\/p>\n\n\n\n Customers can conveniently access information directly in their digital wallet without having to download a separate application or worry about compatibility issues.<\/p>\n\n\n\n Cash Barcodes<\/strong><\/p>\n\n\n\n Customers simply bring their statement to a participating retailer (including 7-Eleven, CVS, Family Dollar and others), scan the unique barcode at the counter and complete the payment in cash.<\/p>\n\n\n\n Implementing the tips above is a sure way to create more engagement, expand brand awareness and drive payments with transactional statements and documents. Partner with the technology and customer experience experts at FSSI to create a custom communication strategy for your company.<\/p>\n\n\n\n FSSI is a print and mail outsourcing service provider specializing in high-volume customer communications. We help businesses maximize their impact and strategic value of transactional and marketing documents<\/a>. When you partner with FSSI for your critical communications, you get the benefits of being covered by multiple facility locations, state-of-the-art print and mail equipment, secure data processing, innovative backup\/archival technology and an expert network security team.<\/p>\n\n\n\n Call 714.436.3300 today to speak to an outsourcing specialist about enhancing your customer communications.<\/p>\n\n\n\n Monthly statements are a valuable customer touchpoint. Focusing on document design, color usage, adding personalization and ease-of-use payment integrations go a long way in improving customer engagement and retention. <\/p>\n","protected":false},"author":5,"featured_media":16404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,60,39,57,40,46],"tags":[44,51,41],"class_list":["post-11460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banks-and-credit-unions","category-billing-and-payments","category-color-psychology","category-customer-experience-and-engagement","category-document-design","category-how-to-guides","tag-banks-and-credit-unions","tag-customer-experience","tag-document-design"],"acf":[],"yoast_head":"\n
\n\n\n\n2. Create a personalized experience with variable data, targeted messaging and graphics.<\/h2>\n\n\n\n
Variable Data:<\/strong><\/h3>\n\n\n\n
Whitespace Management:<\/strong><\/h3>\n\n\n\n
Marketing Messages and Graphics:<\/strong><\/h3>\n\n\n\n
\n\n\n\n3. Offer options and convenience with statement digitization including multichannel touchpoints and personalized payment options.<\/strong><\/h2>\n\n\n\n
SMS and Email Notifications:<\/strong><\/h3>\n\n\n\n
Fast and Easy Payment Options<\/strong><\/h3>\n\n\n\n
\n\n\n\nPayment Options:<\/h2>\n\n\n\n
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\n\n\n\nFSSI
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