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Dimensional Mail: USPS Mail Innovation Incentives Part 3

The first post in this three-part series gave an overview of three incentive-eligible technology categories. The second went deeper into one of them, electronic mail, including video in print, mobile in print and others (it’s been a real reader favorite, so check it out after finishing this post). In this... Read More »

Posted June 06, 2015 in Emerging Technologies, Industry News, USPS Updates.

5 Things to Know Before Greenlighting Digital Color

If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement, response rates and loyalty, may be too good... Read More »

Posted April 04, 2015 in Emerging Technologies, Industry News.

USPS Mail Innovation Incentives: Electronic Mail, The Other Kind (Part 2/2)

In part one of this series, we introduced the USPS program for incentivizing businesses that use certain technologies to make direct mail more fun and interesting for consumers. You’ll recall that rewarding mail innovation is part of the Postal Service’s strategy to (as the Office of Inspector... Read More »

Posted February 02, 2015 in Emerging Technologies, Industry News, USPS Updates.

4 Brand-Building Mail Innovations

4 Brand-Building Direct Mail Strategies That Also Reward Your Creativity: Part 1 Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts, there are rewards to be had for making your direct mail more helpful and... Read More »

Posted January 01, 2015 in Emerging Technologies, Industry News, USPS Updates.