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Image: How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

Leveraging Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only increased the... Read More »

Posted April 04, 2018 in Customer Engagement, Emerging Technologies, Industry News.

Image: Use Customer Analytics to Forecast Your Consumer’s Next Purchase

Use Customer Analytics to Forecast Your Consumer’s Next Purchase

How to Use Analytics to Predict Customer Behavior? Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers! By studying customer analytics, this is... Read More »

Posted March 03, 2017 in Emerging Technologies, Industry News, Marketing.

Image: Is Your Company Getting the Most Out of Certified Mail?

Is Your Company Getting the Most Out of Certified Mail?

FSSI's Certified Mail Guide Any company that has even mail a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out Certified Mail. USPS Certified Mail is one of the... Read More »

Posted February 02, 2017 in Emerging Technologies, Industry News.

Image: Mobile Wallets Leave Traditional Wallets in the Past

Mobile Wallets Leave Traditional Wallets in the Past

How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets... Read More »

Posted January 01, 2017 in Emerging Technologies, Industry News.

Marketing to Millennials: Using Intelligent Document Design

Marketing to Millennials: Importance of Document Design A quick word of caution for any brands with a document management strategy. Marketing to Millennials matters to your future growth. Ignoring this growing demographic's need for ease, simplicity and convenience could cost you dearly. Marketing to... Read More »

Posted September 09, 2015 in Emerging Technologies, Industry News.