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Image: How to Personalize Your Marketing with Variable Data Printing?

How to Personalize Your Marketing with Variable Data Printing?

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »

Posted June 06, 2019 in Customer Engagement, Data, Marketing, Printing, Uncategorized.

Image: The Importance of Data Security and Privacy

The Importance of Data Security and Privacy

The Importance of Data Security and Customer Privacy Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s reputation. Don’t be... Read More »

Posted April 04, 2018 in Data, Industry News, Marketing.

Image: Email Drip Marketing: How to Start an Email Drip Campaign (Part 2 of 2)

Email Drip Marketing: How to Start an Email Drip Campaign (Part 2 of 2)

How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software... Read More »

Posted October 10, 2017 in Branding, Data, Industry News, Marketing.