April 2018 Archive

Image: Wordcloud of terms related to marketing automation.

Benefits of Marketing Automation for Banks and Credit Unions?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...

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The Importance of Data Security and Privacy

FSSI logo Kelly McConville on April 18, 2018

Why is Data Security and Privacy Important in the Financial Industry? Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s...

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