March 2017 Archive

Image: person looking at a crystal ball.

Unleash the Power of Customer Analytics: Predicting Your Consumer’s Next Purchase

FSSI logo Kelly McConville on March 20, 2017

How to Use Data-Driven Analytics to Predict Customer Behavior? Ever found yourself wishing you had a crystal ball to know exactly what your significant other wanted on a special occasion? Well, while we can't offer you a mystical solution, we can introduce you to the wonders of customer analytics. By diving...

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Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....

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How Can Poor Document Design Negatively Impact a Business

FSSI logo Kelly McConville on March 3, 2017

The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...

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