February 2017 Archive

Image: person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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Image: examples of certified mail.

Understanding Certified Mail: An Ultimate Guide

FSSI logo Kelly McConville on February 14, 2017

What is Certified Mail? How Can Businesses Leverage the Benefits? In today's fast-paced digital era, where communication is predominantly conducted through emails, messaging apps, and online platforms, the value of physical mail may sometimes be overlooked. However, there are situations where the importance...

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Image: graphical depiction of different sales channels.

How to Achieve Multichannel Brand Consistency and Seamless Customer Experience

FSSI logo Kelly McConville on February 4, 2017

How to Create a Seamless Omnichannel Customer Experience? The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical...

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