Print this pageEmail this to someoneShare on Google+Tweet about this on TwitterShare on LinkedInShare on Facebook


Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is achieved through an automated method that uses computer software to mine data and make client-centric recommendations that a marketer uses to create relevant messaging. Apart... Read More »

Posted January 01, 2017 in Branding, Industry News, Marketing.

Image: Mobile Wallets Leave Traditional Wallets in the Past

Mobile Wallets Leave Traditional Wallets in the Past

In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep their credit cards, driver’s license and... Read More »

Posted January 01, 2017 in Emerging Technologies, Industry News.