“Document Design” Tag
Maintaining Brand Consistency: Importance of Color Management
on July 21, 2021
Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...
Enhancing Financial Statements: Design Tips for Engagement
on May 24, 2021
Improve Customer Engagement with Well-Designed Transactional Statements Creating extraordinary customer statements goes beyond just conveying information; it's about nurturing relationships, boosting brand awareness, and increasing payment remittance. Discover these fun and authoritative tips to transform...
Designing Effective Utility Bills: Best Practices and Strategies
on December 10, 2020
Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to...
What is the Pantone Color Matching System?
on June 12, 2020
How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the...
Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
Millennials Love Direct Mail: Common Myths Busted
on April 6, 2020
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...
Personalize Marketing Documents with Variable Data Printing
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Postal Optimization Guide: How to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...