Banks and Credit Unions, Direct Mail, How-to Guides, Marketing Strategies, Variable Data Personalization
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization
Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today’s consumers. Consumers who have 24-hour technology at their fingertips and vastly diverse lifestyles.
Gaining their attention is vital since these youthful consumers have a projected $1.2 trillion in annual buying power. The market is lucrative, but Millennial Marketing is the most non-traditional generation to date. Businesses need to think outside the box to strategically market to this group’s needs and interests.
How do Millennials Differ from Generation Z?
Traditional forms of marketing tend to turn off younger, prospective buyers. Many have become distrustful of messages delivered directly by businesses and corporations. The constant pressure to buy has become white noise – easily ignored. Brands that are perceived as adding value and solving problems are more likely to gain traction with this group.
The average Millennial is more likely to be swayed by peer reviews and endorsements on popular mobile apps like Yelp or social media like Facebook and Twitter. About 85% of Millennials use smartphones and the number only continues to grow.
This tech-savvy group stays on top of trends and uses a variety of new technology. This includes everything from finding a date to managing bank accounts. Establishing a mobile-friendly internet presence, especially on social media platforms, is crucial to the survival of a Millennial marketing campaign. Read Document Redesign for Millennials to learn how best to design documents and marketing messaging to appeal to millennials.
Millennials and Social Media
But it’s not just about opening a social media account. Businesses need to use these platforms to connect and engage. The trick is to connect with Millennials through other Millennials. This group is more likely to listen to their peers, so consider having a youthful brand ambassador handle your social media marketing. Another option is to turn to social media celebrities to get the word out. These celebrities have built-in audiences just waiting to hear what the next “it” thing is.
Millennials Respond to Personalization
Millennials and their diverse worldviews are tough to target with your millennial marketing efforts. They are non-traditionalists and are not afraid to switch up the normal order of life’s milestones. Many millennials are waiting to buy houses and have children due to economic pressures. It is more effective to focus your marketing messages on social causes and alternative lifestyles instead of a particular stage of life. Group your data along these lines and personalize message content whenever possible.
Millennials are the most likely generation to give out their data which helps customize their world to their specific needs. Using data to personalize and target messages will keep Millennials feeling connected. As a result, this prevents your company from wasting money on messages that don’t apply to them.
Every consumer wants to feel special. FSSI, an outsourced print-mail provider with customization expertise, works directly with its clients’ databases and offers a turnkey service to help them personalize their marketing campaigns. FSSI supports both marketing and print-mail production services in its 167,000 sq. ft. facility in Southern California.
We offer a variety of omnichannel marketing options. This helps our clients and their customers experience the best of both the print and digital worlds. All printed documents have the option of having them viewed online or placed on social media platforms. Printed documents can incorporate digital technology with the use of QR codes and PURLS, or deals that can be activated digitally. Best of all, FSSI knows how Millennials think because the company employs Millennials.
Contact us at 714.436.3300 to speak to a marketing specialist.
