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USPS Mail Innovation Incentives Part 3: Dimensional Mail

The first post in this three-part series gave an overview of three incentive-eligible technology categories. The second went deeper into one of them, electronic mail, including video in print, mobile in print and others (it’s been a real reader favorite, so check it out after finishing this post). In this... Read More »

Posted June 06, 2015 in Emerging Technologies, Industry News, USPS Updates.

USPS Mail Innovation Incentives Part 2.
Electronic Mail (the other kind).

In part one of this series, we introduced the USPS program for incentivizing businesses that use certain technologies to make direct mail more fun and interesting for consumers. You’ll recall that rewarding mail innovation is part of the Postal Service’s strategy to (as the Office of Inspector... Read More »

Posted February 02, 2015 in Emerging Technologies, Industry News, USPS Updates.

4 Brand-Building Mail Innovations

4 Brand-Building Mail Innovations That Also Reward Your Creativity: Part 1Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts, there are rewards to be had for making your direct mail more helpful and engaging.One of the best... Read More »

Posted January 01, 2015 in Emerging Technologies, Industry News, USPS Updates.