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Image: Benefits of Outsourcing Your Print and Mail Jobs – Reduced Costs, Reduced Risks, Increased Efficiency

Benefits of Outsourcing Your Print and Mail Jobs – Reduced Costs, Reduced Risks, Increased Efficiency

Businesses in nearly every industry work hard to increase profits. They can do this in a number of ways. In addition to increasing their customer base, most businesses focus on reducing costs, reducing risks, or increasing efficiency. One proven method for accomplishing all three is to outsource high-volume... Read More »

Posted April 04, 2017 in Industry News, Marketing.

Image: Increase Your Response Rate and Reach with Direct Mail

Increase Your Response Rate and Reach with Direct Mail

By turning your back on direct mail you could be ignoring a valuable revenue stream for your company. According to research by the Direct Marketing Association in its 2015 report, direct mail is seven times more effective than all digital channels combined. It is also one of the most profitable ways to reach... Read More »

Posted April 04, 2017 in Industry News, Marketing.

Image: The Importance of Data Security

The Importance of Data Security

How FSSI Provides Secure Data Processing within a Certified Secure FacilityIs your company doing enough to safeguard your all-important consumer data? Cyber security is vital if you want to protect your customers’ privacy and your company’s reputation. Don’t be fooled into thinking that big companies... Read More »

Posted March 03, 2017 in Data, Industry News, Marketing.

Image: Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers!Marketers use data patterns from previous purchases and search history to predict future... Read More »

Posted March 03, 2017 in Emerging Technologies, Industry News, Marketing.

Image: How to Market to Millennials and Keep Their Attention

How to Market to Millennials and Keep Their Attention

Every generation forces the Marketing Industry to change tactics. Millennials –  who range between the ages of 18 to 34 –  are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with consumers who have 24-hour technology at their fingertips and vastly diverse... Read More »

Posted March 03, 2017 in Industry News, Marketing.