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Image: Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers! Marketers use data patterns from previous purchases and search history to predict future... Read More »

Posted March 03, 2017 in Emerging Technologies, Industry News, Marketing.

Image: Is Your Company Getting the Most Out of Certified Mail?

Is Your Company Getting the Most Out of Certified Mail?

What is Certified Mail? Certified Mail is a service exclusively offered by the United States Postal Service and refers to important, time-sensitive, documents and materials requiring tracking and secure delivery. Certified Mail provides proof of mailing and a record of delivery. Only First-Class Mail or... Read More »

Posted February 02, 2017 in Emerging Technologies, Industry News.

Image: Mobile Wallets Leave Traditional Wallets in the Past

Mobile Wallets Leave Traditional Wallets in the Past

In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep their credit cards, driver’s license and... Read More »

Posted January 01, 2017 in Emerging Technologies, Industry News.

Using Intelligent Document Design to Court and Woo Millennials

A quick word of caution for any brands with a document management strategy: millennials matter to your future growth, and ignoring their visceral need for ease, simplicity and convenience could cost you dearly.In case you haven’t heard, millennials--those born between 1980 and 2000--now comprise the... Read More »

Posted September 09, 2015 in Emerging Technologies, Industry News.

USPS Mail Innovation Incentives Part 3: Dimensional Mail

The first post in this three-part series gave an overview of three incentive-eligible technology categories. The second went deeper into one of them, electronic mail, including video in print, mobile in print and others (it’s been a real reader favorite, so check it out after finishing this post). In this... Read More »

Posted June 06, 2015 in Emerging Technologies, Industry News, USPS Updates.