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person in front of a computer holding a phone with like icons floating above it.
person in front of a computer holding a phone with like icons floating above it.

Social Media Strategies for Credit Unions to Better Engage with Members

FSSI logo FSSI Marketing on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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Pantone Color the Year Examples
Pantone Color the Year Examples

What is the Pantone Color Matching System?

FSSI logo Kelly McConville on June 12, 2020

How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing...

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Person crossing of checklist that says ten tips.
Person crossing of checklist that says ten tips.

How to Choose the Best Print and Mail Outsourcing Vendor?

FSSI logo Kelly McConville on May 29, 2020

Are you considering transitioning to outsourcing your company's high-volume print and mail tasks, but uncertain about choosing the right service provider? Not all print and mail vendors are equal. Each business faces unique challenges, expectations, and regulatory requirements in communicating with customers through print...

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Animated people sitting on a phone watching a virtual event.
Animated people sitting on a phone watching a virtual event.

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...

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girl holding a printed financial statement.
girl holding a printed financial statement.

Increase ROI with Well-Designed Customer Documents

FSSI logo Kelly McConville on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...

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young person opening up an envelope.
young person opening up an envelope.

Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI Marketing on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more,...

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person holding a smartphone that say mobile marketing.
person holding a smartphone that say mobile marketing.

Improve Your Customer Service By Adding SMS Text Messages

FSSI logo Heather Brunson on March 20, 2020

Boost Customer Satisfaction with SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the...

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a variety of digital touchpoints.
a variety of digital touchpoints.

Omnichannel vs. Multichannel Marketing: Differences and Use Cases

FSSI logo FSSI Marketing on December 16, 2019

What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel approach...

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