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Image: The Importance of Data Security

The Importance of Data Security

How FSSI Provides Secure Data Processing within a Certified Secure Facility Is your company doing enough to safeguard your all-important consumer data? Cyber security is vital if you want to protect your customers’ privacy and your company’s reputation. Don’t be fooled into thinking that big companies... Read More »

Posted March 27, 2017 in Data, Industry News, Marketing.

Image: Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Use Predictive Analytics to Forecast Your Consumer’s Next Purchase

Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers! Marketers use data patterns from previous purchases and search history to predict future... Read More »

Posted March 20, 2017 in Emerging Technologies, Industry News, Marketing.

Image: How to Market to Millennials and Keep Their Attention

How to Market to Millennials and Keep Their Attention

Every generation forces the Marketing Industry to change tactics. Millennials –  who range between the ages of 18 to 34 –  are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with consumers who have 24-hour technology at their fingertips and vastly diverse... Read More »

Posted March 10, 2017 in Industry News, Marketing.

Image: Are Outdated Documents Hurting Your Company’s Business?

Are Outdated Documents Hurting Your Company’s Business?

The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Utilizing outdated documents for your client communications could be costing your company valuable business. Think about updating the look of your company’s documents the... Read More »

Posted March 03, 2017 in Industry News, Marketing.

Image: Achieving Brand Consistency Through Color Management – And Why It’s Important to Your Business

Achieving Brand Consistency Through Color Management – And Why It’s Important to Your Business

The most successful companies in the world understand that an easily identifiable brand is their secret weapon – it’s what sets them apart from their competition. Your brand should be consistent no matter where and how you use it. McDonald’s branding is a great example of the power of consistency.... Read More »

Posted February 23, 2017 in Industry News, Marketing.