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Image: How to Market to Millennials and Keep Their Attention

How to Market to Millennials and Keep Their Attention

Every generation forces the Marketing Industry to change tactics. Millennials –  who range between the ages of 18 to 34 –  are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with consumers who have 24-hour technology at their fingertips and vastly diverse... Read More »

Posted March 10, 2017 in Industry News, Marketing.

Image: Are Outdated Documents Hurting Your Company’s Business?

Are Outdated Documents Hurting Your Company’s Business?

The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Utilizing outdated documents for your client communications could be costing your company valuable business. Think about updating the look of your company’s documents the... Read More »

Posted March 03, 2017 in Industry News, Marketing.

Image: Achieving Brand Consistency Through Color Management – And Why It’s Important to Your Business

Achieving Brand Consistency Through Color Management – And Why It’s Important to Your Business

The most successful companies in the world understand that an easily identifiable brand is their secret weapon – it’s what sets them apart from their competition. Your brand should be consistent no matter where and how you use it. McDonald’s branding is a great example of the power of consistency.... Read More »

Posted February 23, 2017 in Industry News, Marketing.

Image: Is Your Company Getting the Most Out of Certified Mail?

Is Your Company Getting the Most Out of Certified Mail?

What is Certified Mail?Certified Mail is a service exclusively offered by the United States Postal Service and refers to important, time-sensitive, documents and materials requiring tracking and secure delivery. Certified Mail provides proof of mailing and a record of delivery. Only First-Class Mail or... Read More »

Posted February 14, 2017 in Emerging Technologies, Industry News.

Image: Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

The importance of Electronic Commerce (eCommerce) has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information, such as hours of operation, contact information or a description of products or services. They expect the same kind of experience on a... Read More »

Posted February 04, 2017 in Branding, Industry News.