FSSI gets personal with clients… for the 5,000th time

Want proof that personalization works? Look no further than FSSI’s annual client calendars.What started as a small project to showcase variable data/digital color printing capabilities has grown into a yearly tradition that recently saw the company distribute its 5,000^th personalized piece.

“You can’t beat the power of personalization,” says CEO Jon Dietz. “Even veteran variable-data clients tell us how much they love seeing their names creatively displayed within the photos. Personalization, engaging imagery, and great production value have made FSSI calendars quite popular with clients. Plus, we really enjoy giving them out.”

Produced in-house using color print technology

“Digital color printing has been a staple of our service offering for many years,” notes company president, Jennifer Dietz. We invite clients to call their FSSI Sales or Account Rep to learn more about integrating personalized color mailers into upcoming marketing initiatives. Benefits of personalization include higher response rates, increased loyalty and greater upsell opportunities.”

“We can also personalize calendars for our clients’ customers, if desired,” Dietz adds. “As we’ve seen, they’re a powerful, memorable way to connect with people by doing something unique and special.”

See our variable data/digital color printing services.

About FSSI                     

Founded in 1980, FSSI is a full-service print-and-mail outsourcer specializing in the secure, high-volume production and delivery of targeted customer communications. FSSI’s print and online solutions reduce overhead, capital and postal expenses, while providing best-in-class technology and unprecedented compliance controls, including Unique Piece Tracking™.

FSSI is SAS-70 Type II certified and serves many diverse sectors, including financial services, telecom, public utilities, healthcare, government and others. View our WBE certifications (Women Business Enterprise).