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Deliver Customer Experience Marketing with an Omnichannel Approach

Customer experience marketing ensures that current or potential customers enjoy the same satisfying experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any reason, it’s important to ensure a customer enjoys the same positive experience throughout. The idea is to... Read More »

Posted September 09, 2015 in Industry News

Using Intelligent Document Design to Court and Woo Millennials

A quick word of caution for any brands with a document management strategy: millennials matter to your future growth, and ignoring their visceral need for ease, simplicity and convenience could cost you dearly.In case you haven’t heard, millennials--those born between 1980 and 2000--now comprise the U.S.labor force’s largest generation (sorry, Boomers), wielding a whopping... Read More »

Posted September 09, 2015 in Emerging Technologies, Industry News

Vet that Vendor: Key Questions to Ask a Prospective Color-Document Outsourcer

In a previous post, “5 Things to Know Before Greenlighting Digital Color,” we discussed market drivers that are fueling the adoption of color for customer account statements and other types of documents.We touched on the benefits of outsourcing, and suggested that the key to success is selecting a compatible partner--one with the tools, technologies and experience to... Read More »

Posted July 07, 2015 in Reference Guide

USPS Mail Innovation Incentives Part 3: Dimensional Mail

The first post in this three-part series gave an overview of three incentive-eligible technology categories. The second went deeper into one of them, electronic mail, including video in print, mobile in print and others (it’s been a real reader favorite, so check it out after finishing this post). In this last article of the series we’ll take a quick look at a category the... Read More »

Posted June 06, 2015 in Emerging Technologies, Industry News, USPS Updates

Turn Paper into Gold with this Document Value Checklist

In an earlier post, we propounded that document value is quite real and not just marketing hyperbole. We mentioned how compliant production, digital color and customer understanding can all increase the value of customer-facing documents, beyond merely fulfilling their original intended purpose. However, we stopped short of providing tips that actually make your documents... Read More »

Posted May 05, 2015 in Digital Color, Industry News, Reference Guide