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Image: Is Your Company Getting the Most Out of Certified Mail?

Is Your Company Getting the Most Out of Certified Mail?

What is Certified Mail?Certified Mail is a service exclusively offered by the United States Postal Service and refers to important, time-sensitive, documents and materials requiring tracking and secure delivery. Certified Mail provides proof of mailing and a record of delivery. Only First-Class Mail or... Read More »

Posted February 14, 2017 in Emerging Technologies, Industry News.

Image: Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

The importance of Electronic Commerce (eCommerce) has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information, such as hours of operation, contact information or a description of products or services. They expect the same kind of experience on a... Read More »

Posted February 04, 2017 in Branding, Industry News.

Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is achieved through an automated method that uses computer software to mine data and make client-centric recommendations that a marketer uses to create relevant messaging. Apart... Read More »

Posted January 28, 2017 in Branding, Industry News, Marketing.

Image: Mobile Wallets Leave Traditional Wallets in the Past

Mobile Wallets Leave Traditional Wallets in the Past

In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep their credit cards, driver’s license and... Read More »

Posted January 20, 2017 in Emerging Technologies, Industry News.

Deliver Customer Experience Marketing with an Omnichannel Approach

Customer experience marketing ensures that current or potential customers enjoy the same satisfying experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any reason, it’s important to ensure a... Read More »

Posted September 29, 2015 in Industry News.