October 2017 Archive

Image: the term eco friendly product formed out of cardboard products.

Is Paper a Renewable Resource? – Myth vs. Fact

FSSI logo Kelly McConville on October 17, 2017

Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect...

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Image: collection of printed and email marketing communications.

How to Start an Email Drip Campaign

FSSI logo Kelly McConville on October 10, 2017

Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing...

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