January 2017 Archive

Image: Megaphone with different personalized messages coming out.

Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

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Image: wallet crossed out with a phone replacing it.

Mobile Wallets Leave Traditional Wallets in the Past

FSSI logo Kelly McConville on January 20, 2017

How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets...

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